1. What is 'Market Segmentation′ in marketing?
A. Ignoring customer differences
B. Dividing a broad target market into subsets of consumers
C. Selling products at discounted prices
D. Focusing on only one type of product
2. What is 'Influencer Marketing′?
A. Marketing that influences government policies
B. Collaborating with individuals who have influence over a target audience to promote products or services
C. Marketing tactics that are based on manipulation
D. Marketing only to celebrities
3. What is 'SEO′ in digital marketing?
A. Sales Execution Optimization
B. Search Engine Optimization
C. Social Engagement Outreach
D. Strategic E-commerce Operations
4. Which of these is an example of 'Below-the-Line′ promotion?
A. Television advertising
B. Sponsorship
C. Newspaper advertisement
D. Radio commercial
5. What does 'PPC′ stand for in online advertising?
A. Post Per Click
B. Pay-Per-Click
C. Pre-Paid Campaign
D. Percentage Profit Conversion
6. What is the primary goal of 'Branding′ in marketing?
A. To lower production costs
B. To create a distinct identity and perception for a product or company
C. To increase the number of product features
D. To maximize short-term sales volume
7. What is 'Customer Lifetime Value′ (CLTV or CLV)?
A. The value of a customer′s first purchase
B. A prediction of the net profit attributed to the entire future relationship with a customer
C. The current revenue generated by a customer
D. The cost of acquiring a new customer
8. What does 'Lead Generation′ mean in marketing?
A. Creating leadership positions within a company
B. The process of attracting and converting strangers and prospects into someone who has indicated interest in your company′s product or service
C. Managing logistics and supply chains
D. Developing new product ideas
9. What does 'CPM′ mean in online advertising?
A. Cost Per Mile
B. Cost Per Thousand Impressions
C. Customer Profit Margin
D. Campaign Performance Metric
10. What is 'Guerrilla Marketing′ known for?
A. High budget and mass media campaigns
B. Unconventional, low-cost and creative tactics
C. Focus on traditional advertising channels
D. Strictly following established marketing norms
11. What is the 'Marketing Mix Modeling′ (MMM) approach used for?
A. Creating physical models of marketing campaigns
B. Analyzing the impact of various marketing activities on sales and revenue
C. Developing new marketing strategies based on intuition
D. Managing social media marketing campaigns
12. What is 'Social Listening′ in social media marketing?
A. Only listening to positive comments on social media
B. Monitoring social media channels for mentions of your brand, competitors, keywords, and topics
C. Broadcasting your marketing messages on social media
D. Ignoring negative feedback on social media platforms
13. What does 'CRM′ stand for in the context of marketing and sales?
A. Creative Resource Management
B. Customer Relationship Management
C. Corporate Risk Mitigation
D. Campaign Result Measurement
14. Which of the following is NOT typically considered a stage in the 'Buyer′s Journey′?
A. Awareness
B. Consideration
C. Decision
D. Distribution
15. What is the purpose of 'A∕B testing′ in marketing?
A. To test the alphabet knowledge of customers
B. To compare two versions of a marketing asset to see which performs better
C. To assess the accounting balance of a campaign
D. To analyze the annual budget for advertising
16. Which marketing approach focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience?
A. Direct Marketing
B. Content Marketing
C. Telemarketing
D. Guerilla Marketing
17. In marketing research, what is 'Qualitative Research′ primarily focused on?
A. Numerical data and statistical analysis
B. In-depth understanding of opinions, motivations, and reasons
C. Large sample sizes for statistical significance
D. Measuring sales figures and market share
18. What is 'Brand Equity′?
A. The total assets of a company
B. The value premium that a company generates from a product with a recognizable name compared to a generic equivalent
C. The number of employees in a marketing department
D. The legal registration of a brand name
19. Which of the following is NOT one of the traditional '4 Ps′ of marketing?
A. Price
B. Promotion
C. People
D. Place
20. What is the 'Marketing Funnel′ (or Sales Funnel)?
A. A physical funnel used to distribute marketing materials
B. A visual representation of the customer journey from awareness to purchase
C. A financial model for marketing budgets
D. A type of social media platform
21. What is 'Marketing Automation′?
A. Manually sending emails and social media posts
B. Using software to automate repetitive marketing tasks
C. Creating marketing strategies without human input
D. Limiting marketing activities to only automated processes
22. In marketing analytics, what is 'Attribution Modeling′ used for?
A. Predicting future market trends
B. Determining which marketing touchpoints receive credit for conversions
C. Creating visual reports of marketing data
D. Collecting customer feedback through surveys
23. Which of the following is a key characteristic of 'Digital Marketing′?
A. Primarily uses print and broadcast media
B. Relies heavily on interpersonal, face-to-face interactions
C. Utilizes internet and online-based digital technologies to promote products and services
D. Focuses solely on traditional marketing strategies
24. What is 'Positioning′ in marketing strategy?
A. Finding the cheapest supplier
B. Establishing a clear and distinct place for a product in the target consumer′s mind
C. Placing products on store shelves
D. Determining the geographical location for a business
25. What is 'Demand Generation′ in marketing focused on?
A. Fulfilling existing customer orders
B. Creating awareness and interest in a company′s products or services
C. Managing customer service inquiries
D. Optimizing the supply chain for products
26. In marketing, 'ROI′ is a key metric. What does it measure?
A. Rate of Interest
B. Return on Investment
C. Reach of Influence
D. Risk of Insolvency
27. What is 'Omnichannel Marketing′?
A. Marketing only through online channels
B. A multichannel sales approach that provides the customer with a seamless customer experience regardless of channel
C. Marketing through a single, dominant channel
D. Marketing focused solely on traditional media
28. What does 'USP′ stand for in marketing?
A. Unique Selling Proposition
B. Universal Sales Point
C. Unified Service Protocol
D. Ultimate Supply Process
29. Which of these metrics is MOST directly related to measuring 'Customer Satisfaction′?
A. Conversion Rate
B. Net Promoter Score (NPS)
C. Click-Through Rate (CTR)
D. Bounce Rate
30. Which of the following best describes 'Viral Marketing′?
A. Marketing focused on viruses and antivirus software
B. Marketing messages that spread rapidly and organically from person to person
C. Marketing that uses aggressive and intrusive techniques
D. Marketing only through video content platforms
