Đề 14 – Bài tập, đề thi trắc nghiệm online Tiếng Anh chuyên ngành Marketing

1. What is `Conversion Rate′ in online marketing?

A. The percentage of website visitors who leave the site immediately.

B. The percentage of website visitors who complete a desired action (e.g., purchase, sign-up).

C. The number of social media followers gained per day.

D. The speed at which a website loads.

2. What is `Brand Equity′?

A. The total financial assets of a company.

B. The added value a brand name gives to a product or service beyond its functional benefits.

C. The legal protection of a brand name.

D. The cost of creating a brand logo and visual identity.

3. In digital marketing, what does `SEO′ stand for?

A. Sales and E-commerce Optimization

B. Search Engine Optimization

C. Social Engagement Outreach

D. Strategic Email Objectives

4. Which term best describes the process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction?

A. Sales Management

B. Customer Relationship Management (CRM)

C. Product Development

D. Supply Chain Management

5. What is the primary goal of `Brand Awareness′ campaigns?

A. To directly increase sales conversions immediately.

B. To make the brand recognizable and familiar to potential customers.

C. To provide detailed product specifications.

D. To offer deep discounts and promotions.

6. What is `Marketing Myopia′?

A. Focusing too much on the marketing department and ignoring other departments.

B. Focusing on immediate sales rather than understanding and satisfying customer needs.

C. Having a very broad and unfocused marketing strategy.

D. Ignoring market research and relying on gut feeling.

7. What is `Omnichannel Marketing′?

A. Marketing using only one channel to reach customers.

B. Providing a seamless and integrated customer experience across all channels.

C. Marketing exclusively through online channels.

D. Marketing only through physical stores.

8. Which metric is most directly related to measuring the effectiveness of a social media marketing campaign?

A. Website Traffic

B. Customer Satisfaction Scores

C. Engagement Rate (likes, shares, comments)

D. Employee Turnover Rate

9. What is `Viral Marketing′?

A. Marketing that spreads extremely slowly.

B. Marketing messages that are spread rapidly and organically by consumers.

C. Marketing that is intentionally harmful to competitors.

D. Marketing that is only effective for viral products.

10. What is `Content Marketing′ primarily focused on?

A. Aggressively pushing sales messages to consumers.

B. Creating and distributing valuable, relevant, and consistent content.

C. Using deceptive advertising techniques.

D. Ignoring customer needs and focusing on product features.

11. Which type of marketing focuses on building long-term relationships and loyalty with customers?

A. Transactional Marketing

B. Relationship Marketing

C. Guerilla Marketing

D. Ambush Marketing

12. What does `AIDA′ stand for in marketing?

A. Awareness, Interest, Desire, Action

B. Analysis, Implementation, Development, Assessment

C. Attention, Innovation, Differentiation, Advantage

D. Accessibility, Integrity, Dependability, Authority

13. In marketing research, what is `Primary Data′?

A. Data that is collected from secondary sources like books and articles.

B. Data collected directly from the source for a specific research purpose.

C. Data that is less reliable than secondary data.

D. Data that is always free and publicly available.

14. What is `Customer Acquisition Cost′ (CAC)?

A. The total revenue generated by a new customer.

B. The cost associated with acquiring a new customer.

C. The average price of products sold to new customers.

D. The cost of retaining an existing customer.

15. In marketing, what does `USP′ primarily stand for?

A. Universal Selling Proposition

B. Unique Selling Point

C. Unified Service Protocol

D. User Satisfaction Percentage

16. What is the purpose of a `Marketing Audit′?

A. To create new marketing campaigns.

B. To systematically examine a company′s marketing environment, objectives, strategies, and activities.

C. To manage the day-to-day operations of a marketing department.

D. To only focus on past marketing successes.

17. Which of the following is NOT a typical stage in the `Product Life Cycle′?

A. Introduction

B. Growth

C. Rejection

D. Maturity

18. What is `Customer Lifetime Value′ (CLTV)?

A. The total amount a customer spends in a single transaction.

B. The predicted revenue a customer will generate throughout their relationship with a company.

C. The cost of acquiring a new customer.

D. The current market value of a company′s customer base.

19. Which of these marketing approaches is most focused on personalized communication with individual customers?

A. Mass Marketing

B. Direct Marketing

C. Broadcast Marketing

D. Public Relations

20. What is `Positioning′ in marketing?

A. The physical location of a store or business.

B. Creating a clear and distinctive place for a product or brand in the target consumer′s mind.

C. The process of negotiating prices with suppliers.

D. The act of distributing products to retail outlets.

21. What is `Market Segmentation′ in marketing?

A. Selling products at discounted prices in bulk.

B. Dividing a broad consumer or business market into sub-groups of consumers.

C. Ignoring specific customer needs to achieve mass appeal.

D. Focusing marketing efforts on the entire population.

22. What is `Social Listening′ in social media marketing?

A. Broadcasting marketing messages widely on social media.

B. Monitoring social media conversations and mentions related to a brand or industry.

C. Ignoring negative comments on social media platforms.

D. Only focusing on competitor′s social media activities.

23. Which of the following is an example of `Below-the-Line′ (BTL) marketing?

A. Magazine Advertising

B. Billboard Advertising

C. Sales Promotions

D. Radio Advertising

24. In pricing strategies, what is `Price Skimming′?

A. Setting a low initial price to attract a large number of buyers quickly.

B. Setting a high initial price for a new product to maximize revenue from early adopters.

C. Matching competitor prices exactly.

D. Offering the lowest possible price to gain market share.

25. What is `Influencer Marketing′?

A. Marketing directly to government officials and policymakers.

B. Collaborating with individuals who have influence over potential customers.

C. Using aggressive sales tactics to pressure customers.

D. Marketing that is only effective for luxury products.

26. Which of the following is an example of `Above-the-Line′ (ATL) marketing?

A. Direct Mail

B. Public Relations

C. Television Advertising

D. Email Marketing

27. What is `Demand Generation′ in marketing?

A. Fulfilling existing customer demand.

B. Marketing programs that drive awareness and interest in a company′s products or services.

C. Reducing the price of products to increase demand.

D. Focusing solely on sales conversions.

28. Which of the following is NOT typically considered one of the `4 Ps′ of marketing?

A. Price

B. Product

C. Packaging

D. Promotion

29. What does `ROI′ stand for in marketing?

A. Rate of Interest

B. Return on Investment

C. Reach of Influence

D. Return on Impression

30. What is `Guerrilla Marketing′ known for?

A. High-budget, large-scale advertising campaigns.

B. Unconventional, creative, and low-cost marketing tactics.

C. Traditional print and broadcast media strategies.

D. Focusing exclusively on online advertising.