1. In marketing, what does 'USP′ primarily stand for?
A. Unique Selling Proposition
B. Universal Service Protocol
C. Unsolicited Sales Pitch
D. User System Preference
2. What is 'Conversion Rate Optimization′ (CRO)?
A. Optimizing the speed of website loading
B. The systematic process of increasing the percentage of website visitors who take a desired action
C. Reducing the cost of online advertising campaigns
D. Improving customer service response times
3. The term 'brand equity′ most closely refers to:
A. The physical assets of a brand
B. The financial value of a company
C. The added value a brand name gives to a product beyond its functional benefits
D. The number of products a brand sells
4. What is 'brand recall′?
A. The ability of consumers to recognize a brand when prompted
B. The ability of consumers to spontaneously remember a brand without any cues
C. The process of recalling product defects
D. The act of recalling a product from the market
5. Which of the following is NOT considered one of the '4 Ps′ of the traditional marketing mix?
A. Product
B. Price
C. Promotion
D. People
6. Which of the following is an example of 'outbound marketing′?
A. Blog posts
B. Social media marketing
C. Email marketing to purchased lists
D. Search engine optimization
7. The 'marketing funnel′ visualizes the customer journey. Which stage typically comes last?
A. Awareness
B. Interest
C. Decision
D. Action∕Conversion
8. What is 'market penetration′ as a growth strategy?
A. Entering a new market with existing products
B. Increasing sales of existing products in existing markets
C. Developing new products for new markets
D. Selling existing products in new countries
9. Consider a company launching a new luxury watch. Which pricing strategy is MOST likely to be effective in initially positioning it as high-end?
A. Penetration pricing (setting a low initial price)
B. Skimming pricing (setting a high initial price)
C. Competitive pricing (matching competitor prices)
D. Cost-plus pricing (adding a standard markup to cost)
10. What is 'influencer marketing′?
A. Marketing by directly influencing government policies
B. Partnering with individuals who have influence over a target audience to promote products or services
C. Using marketing tactics that manipulate consumers
D. Marketing that influences internal company stakeholders
11. Which of these metrics is MOST directly related to measuring customer loyalty?
A. Website traffic
B. Customer retention rate
C. Social media followers
D. Brand mentions online
12. What is 'positioning′ in marketing?
A. The physical location of retail stores
B. Creating a clear and distinctive place for a product in the target customer′s mind
C. Negotiating prices with suppliers
D. Distributing products through various channels
13. What is the purpose of a 'marketing persona′?
A. To create a fictional representation of your ideal customer
B. To evaluate the performance of a marketing team
C. To design a company logo and visual identity
D. To analyze market trends and competitor activities
14. What is the 'customer lifetime value′ (CLTV)?
A. The total number of customers a business has
B. The projected revenue a customer will generate during their relationship with a company
C. The cost of acquiring a new customer
D. The average purchase value of a customer
15. What is the primary goal of 'market segmentation′?
A. To increase the overall market size
B. To divide a broad target market into subsets of consumers
C. To reduce the cost of marketing campaigns
D. To create a monopoly in the market
16. In marketing research, what is 'primary data′?
A. Data that has already been collected and published
B. Data collected firsthand for a specific research purpose
C. Government statistical reports
D. Industry journals and articles
17. In the context of SWOT analysis, 'Opportunities′ and 'Threats′ are:
A. Internal factors
B. External factors
C. Controllable factors
D. Always negative impacts
18. Which of the following is a key element of 'Public Relations′ (PR)?
A. Directly paying for advertising space
B. Managing the spread of information between an individual or an organization and the public
C. Focusing solely on sales promotions
D. Controlling all aspects of a brand′s image
19. Which of these is a pull marketing strategy?
A. Direct mail campaigns
B. Television advertising
C. Telemarketing
D. Trade shows
20. What does 'CPM′ stand for in digital advertising?
A. Cost Per Mille (Thousand)
B. Click-Through Percentage Metric
C. Customer Profit Margin
D. Campaign Performance Measurement
21. What is 'viral marketing′ aiming to achieve?
A. To control the spread of marketing messages
B. To create marketing messages that spread rapidly and organically among consumers
C. To use viruses to spread marketing content
D. To target a very small and niche audience
22. What does 'ROI′ stand for in marketing?
A. Rate of Investment
B. Return on Investment
C. Reach of Influence
D. Revenue Over Income
23. Which of the following best describes 'content marketing′?
A. Directly selling products through online advertisements
B. Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience
C. Using aggressive sales tactics to close deals quickly
D. Focusing solely on social media promotions
24. Which of these is NOT a typical objective of social media marketing?
A. Increasing brand awareness
B. Generating immediate sales conversions
C. Building customer relationships
D. Conducting complex financial transactions
25. Which concept is MOST closely associated with the 'marketing myopia′ idea?
A. Focusing on customer needs rather than just product features
B. Short-sighted and inward-looking approach to marketing, focusing on products instead of customer wants
C. Long-term strategic marketing planning
D. Data-driven marketing decision making
26. What is 'remarketing′ or 'retargeting′ in digital advertising?
A. Marketing to a completely new audience segment
B. Showing ads to people who have previously interacted with your website or content
C. Marketing products that are no longer in production
D. Re-evaluating and changing the overall marketing strategy
27. What is 'omnichannel marketing′?
A. Marketing to all possible customer segments
B. Providing a seamless and integrated customer experience across all channels
C. Using only online marketing channels
D. Focusing on a single marketing channel for efficiency
28. What is 'guerrilla marketing′ primarily known for?
A. High-budget, nationwide campaigns
B. Unconventional and creative, low-cost tactics
C. Focus on traditional media like print and radio
D. Strict adherence to established marketing norms
29. What is 'A∕B testing′ used for in marketing?
A. To test the financial budget of a campaign
B. To compare two versions of a marketing asset to see which performs better
C. To analyze the stock market performance
D. To assess the overall brand reputation
30. What is 'SEO′ short for in digital marketing?
A. Sales Execution Optimization
B. Search Engine Optimization
C. Strategic E-commerce Operations
D. Social Engagement Outreach
