1. What is 'Viral Marketing′ intended to achieve?
A. To keep marketing messages highly confidential.
B. To spread marketing messages rapidly and organically through consumer networks.
C. To create marketing campaigns that are difficult to understand.
D. To limit the reach of marketing messages to a small, select audience.
2. Which of the following is NOT typically considered a component of the 'Promotional Mix′?
A. Advertising
B. Public Relations
C. Product Design
D. Sales Promotion
3. What is 'Customer Acquisition Cost′ (CAC)?
A. The total revenue generated by a customer over their lifetime.
B. The cost associated with convincing a customer to buy a product or service.
C. The average price of products sold to new customers.
D. The budget allocated for customer service and support.
4. Which element of the marketing mix focuses on how a product is made available to the target customer?
A. Price
B. Promotion
C. Place
D. Product
5. In marketing, what does 'USP′ primarily stand for?
A. Unique Selling Proposition
B. Universal Sales Process
C. Unified Service Protocol
D. Unsolicited Spam Prevention
6. What is 'Content Marketing′ primarily focused on?
A. Aggressively selling products through direct advertising.
B. Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.
C. Using misleading information to attract customers.
D. Focusing solely on product features rather than customer needs.
7. What is the purpose of 'Market Positioning′?
A. To lower the price of products to be competitive.
B. To create a clear and distinctive place for a product in the minds of target consumers.
C. To distribute products through as many channels as possible.
D. To use the same marketing message for all products.
8. What is 'Direct Marketing′ characterized by?
A. Using indirect channels like retailers to reach customers.
B. Communicating directly with individual customers to obtain an immediate response.
C. Using mass media to reach a broad audience.
D. Ignoring customer databases and personalized communication.
9. Which of the following best describes 'Market Segmentation′?
A. Creating a single marketing message for all consumers.
B. Dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
C. Focusing marketing efforts on the largest demographic group.
D. Ignoring consumer differences and targeting the average customer.
10. Which aspect of marketing ethics deals with honesty and transparency in advertising?
A. Product Safety
B. Truth in Advertising
C. Fair Pricing
D. Environmental Responsibility
11. Which 'P′ of the marketing mix is most closely related to 'Distribution Channels′?
A. Price
B. Product
C. Promotion
D. Place
12. A 'Value Proposition′ in marketing primarily aims to answer which customer question?
A. How much does it cost?
B. Why should I buy this?
C. Where can I find it?
D. Who else is buying this?
13. Which of the following metrics is crucial for measuring the efficiency of online advertising campaigns?
A. Customer Satisfaction Score (CSAT)
B. Click-Through Rate (CTR)
C. Net Promoter Score (NPS)
D. Employee Turnover Rate
14. What is the main benefit of using 'Social Media Marketing′?
A. To completely avoid traditional marketing methods.
B. To engage with customers directly, build communities, and increase brand visibility online.
C. To have complete control over all online conversations about a brand.
D. To guarantee immediate sales conversions from every social media post.
15. What does 'SEO′ stand for in the context of digital marketing?
A. Sales Execution Optimization
B. Search Engine Optimization
C. Social Engagement Outreach
D. Strategic E-commerce Operations
16. What is a 'Marketing Budget′ primarily used for?
A. To track employee salaries and operational costs.
B. To allocate financial resources to various marketing activities and campaigns.
C. To calculate the overall profit of the company.
D. To manage the company′s entire financial operations.
17. The concept of 'Customer Lifetime Value′ (CLTV) is primarily used to:
A. Measure the cost of acquiring a new customer.
B. Predict the total revenue a business can expect from a single customer account.
C. Evaluate the performance of a specific marketing campaign in the short term.
D. Determine the current market share of a company.
18. In the context of 'International Marketing′, what is 'Localization′?
A. Selling only in the local domestic market.
B. Adapting marketing strategies to the culture and customs of a specific foreign market.
C. Using a single global marketing strategy for all countries.
D. Ignoring cultural differences and focusing on universal needs.
19. What is 'Guerrilla Marketing′ known for?
A. High-budget, mass-market campaigns.
B. Unconventional, low-cost, and often surprising marketing tactics.
C. Traditional advertising through television and print media.
D. Focusing solely on online marketing channels.
20. What is 'Sales Promotion′ primarily designed to do?
A. Build long-term brand image and reputation.
B. Create immediate, short-term sales increases.
C. Conduct market research and analysis.
D. Establish long-term customer relationships.
21. Which of the following is an example of 'Below-the-Line′ promotion?
A. Television advertising
B. Newspaper advertisement
C. Direct Mail campaign
D. Billboard advertisement
22. What is the role of 'Public Relations′ in marketing?
A. Directly selling products to consumers.
B. Managing the spread of information between an individual or an organization and the public.
C. Setting the price for products and services.
D. Designing product packaging.
23. What does 'AIDA′ stand for in marketing?
A. Action, Interest, Desire, Approval
B. Awareness, Interest, Desire, Action
C. Analysis, Implementation, Development, Assessment
D. Adaptability, Innovation, Diversification, Automation
24. Which of the following best describes 'Competitive Advantage′?
A. Being identical to all competitors in the market.
B. A condition or circumstance that puts a company in a superior business position.
C. Having the highest prices in the industry.
D. Ignoring the actions of competitors.
25. What does 'ROI′ stand for in marketing?
A. Rate of Innovation
B. Return on Investment
C. Reach of Influence
D. Risk of Inaction
26. In marketing, 'CRM′ is an acronym for:
A. Creative Resource Management
B. Customer Relationship Management
C. Corporate Risk Mitigation
D. Campaign Result Measurement
27. What is the primary goal of 'Brand Awareness′ in marketing?
A. To immediately increase sales revenue.
B. To ensure consumers are familiar with and recognize a brand.
C. To lower the cost of marketing campaigns.
D. To create a complex brand identity.
28. Which of the following is NOT a typical stage in a 'Marketing Plan′?
A. Situation Analysis
B. Financial Projections
C. Product Development
D. Implementation and Control
29. What is the purpose of 'Marketing Research′?
A. To solely increase the marketing budget.
B. To understand the market, customers, and competitors to inform marketing decisions.
C. To avoid any form of customer feedback.
D. To only focus on past marketing campaign results.
30. In digital marketing, what is 'PPC′?
A. Post Purchase Communication
B. Pay-Per-Click
C. Predictive Performance Calculation
D. Personalized Product Configuration
